this is a still image of coca cola zero in this advert we can see that this advert already has it own unique selling point. there are many adverts this day in age that have different selling point such as 3D TVs there the only one's of its kind, there are even many more examples like the iPhone 6 is one of the worlds slimmest phone. coca cola zero has its very own unique selling point. coca cola zero has no calories and tastes like original coca cola. this therefore makes this drink unique and different compared to the rest. this makes consumers have a feel of difference since most products are very similar these products are unique therefore they also have change which makes the product much more popular. as you can see from the still image advert and the video they are completely different and the video advert is much more persuasive. from the effects they have used.
Use their descriptions (DO NOT COPY) or only just link to identify the differences between your ads - one must target a youth audience.
1. Compare and explain how these types are recognisably different.
2. Explain these differences in the 2 examples - refer to specifics ie 'the demonstration ad has a before and after of the product being used, whereas the symbolic advert shows the product as a superhero and the flu/dirt/germs/hunger as a supervillain'
3. Why is this type effective/appropriate in selling/promoting this product to its audience (who are they?)
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